As a copy editor, it is important to understand the rules and guidelines when it comes to the use of contractions in writing. This is especially true in the context of SEO as it can impact the visibility and ranking of a website in search results. In this article, we will be discussing what is considered a contraction on NST and how it can affect your content`s SEO.

Firstly, let`s define what a contraction is. A contraction is a shortened form of two words that are put together by omitting one or more letters and replacing them with an apostrophe. For example, ”can not” becomes ”can`t” and ”do not” becomes ”don`t”.

On NST, contractions can be tricky as the platform does not have a specific rule regarding their use. However, it is generally recommended to avoid using contractions in formal writing as they can make the text seem less professional and serious. On the other hand, contractions can be a great tool when writing conversational and informal content.

When it comes to SEO, the use of contractions can have both positive and negative effects on your content. On one hand, using contractions can make your content more readable and engaging, which can lead to a lower bounce rate and higher time spent on page, both of which are positive signals to search engines. On the other hand, the use of excessive contractions can signal low-quality content or lack of expertise, which can negatively impact your SEO.

In general, it is recommended to use contractions sparingly and only when they enhance the readability of your content. If you are unsure whether to use a contraction or not, it is always better to err on the side of caution and avoid using them altogether.

In conclusion, the use of contractions on NST can be a delicate balance between formality and informality, readability and professionalism. As a copy editor, it is important to use your best judgment when deciding whether to use contractions or not. By following these guidelines and being mindful of the impact of contractions on SEO, you can ensure that your content is well-written and optimized for both readability and search engines.